Washed away is a song by Wlkinson who are a dance/house band. The music video was released on the 18th of April 2017. The video includes Tom butler who is the UK number 1 and world ranked big wave surf champion.  The video also includes the festival Boardmasters which Wilkinson performed at in 2016 and met Tom Butler. I have included the music video below.

 

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Genre conventions.

As an artist defined by the genre Dance/House there are certain genre characteristics that would be expected to be found in similar videos within this genre. In this case, there are multiple shots of Tom Butler the big wave surf champion at Fistral beach in Cornwall, where it is sunny and looks like a holiday break location. This is common to see in this particular genre. This is also seen in the video ‘sweet lies’ by Wilkinson where there are multiple shots of waves and long shots to set the scene of the location. Therefore, this overall portrays that this type of location is a common feature within this genre and artist as it creates connotations of relaxation and peace. Also, comparing the two music videos ‘washed away’ and ‘sweet lies’ it is evident that they have similar shots of waves such as satellite view shots and point of view shots and water based activities. This is a common feature with the artist and could suggest a theme of letting yourself go and enjoying life due to the thrill seeking activities featured within the video. The location of the video is also filmed at Boardmasters festival, which features dance and house artists such as Wilkinson, Chase and Status and Andy C. This links to the genre and the music video as it links to the stereotypical festival ‘raver’ who is very relaxed and has no worries. Also, high key lighting is used the majority of the music video which links to the genre as high key lighting can illustrate and upbeat mood which happens when you listen to dance/house music.

Relationship between the visual and lyrics.

As Goodwin states, there should be a relationship between the visual and the lyrics throughout the music video. The visuals and lyrics to this particular music video both demonstrate and reinforce the song’s overall meaning in different ways. On the particular lyric ‘washed away’, the point of view shot of the wave coming at you suggests its washing all your worries away that is a clear link, which amplifies the overall meaning. This connects to the genre as the fan base who listen to this genre are stereotyped to be de stressed. Panning is used within the music video to help link the visuals and the lyrics together. For example on the line ‘turn down’ towards the end of the music video, the camera pans down and follows the protagonist jumping off a cliff. This can illustrate to the audience the message of taking risks and, to go against the message of calming down. In addition, it links to the people stereotyped to this genre, as they are nonchalant.

Relationship between the visual and the music.

The relationship between the visual and music varies throughout the music video. At the start, the tempo of the music is slow and we are shown a satellite view shot of waves rippling which creates connotations of relaxation and links to the slow tempo of the beat. In addition, the cuts between shots are at a steady pace, which implies calmness. As the music video goes on, and the story of the protagonist reveals more information and the location, the tempo of the music picks up to emphasise how the preparation to go surfing is very thrill seeking and exciting. When the beat drops, there is a long shot of the protagonist surfing on a wave and it is edited in slow motion. This could imply how when you are enjoying life and thrill seeking everything is a blur, you are in your own world, and nothing else matters. However, the shots become shorter which still implies how it is very risky and exhilarating which is linked to this particular genre. After the beat has dropped, the music returns to a slower tempo, which is calmer, we are shown a point of view shot of them driving in a car. This implies to the audience that the adrenalin rush is over.

Voyeuristic treatment.

Although, there are not necessarily any obvious shots that depict a voyeuristic treatment of the female body, the video does include a notion of voyeurism however, it is not a female presenting herself in a voyeuristic way is it a male so, It subverts Laura Malveys Theory of presenting women in a sexual way. At the start of the music video, we see the protagonist who is topless in a swimming pool; this would grab the attention of the women viewers, as it is something they might find attractive. This is something not seen as regularly  in Dance/House music as it is usually women in tight revealing clothing or nothing to make the music video sell well and gain more popularity. This music therefore portrays how we are looking at a man through the eyes of a female’s perspective, which subverts Malveys theory.

Focus on the artist.

Goodwin states that in music videos there should be a focus on the band (brand recognition). In the particular video I have analysed, the band does not star in the video, which therefore subverts Goodwins theory. As this subverts Goodwins theory, this could suggest that the band focuses on the message and making the audience who listen happy rather than branding themselves. However, Tom butler features in the music video as the protagonist. This could portray how the band also focuses on giving other people who are not artists but have talents recognition. In addition, as the video was filmed at Boardmasters festival that focuses on skating, surfing and music, the people who attended the festival in 2016 and the people who are interested in these sports will possibly watch the video, which, overall increase the views on the music video.

Intertextual references.

Throughout the music video, there are some intertextual references, which relate to the festival Boardmasters 2016. The specific shots, shown below, link in with the idea of the festival as it includes surfing, which was part of the festival, which people could watch. This instantly would create memories for the people who attended the festival as they can recall and link. In addition, the audience watching the music video who have not attended the festival could consider going to it next year. Therefore, Wilkinson have promoted the festival to a wider audience through the intertextual references.

 

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