Let you go by chase and status was released as a digital download on the 15th of August 2010 and the music video was released on 29 July 2010. The single debuted on the UK singles chart at number 11, which marks the bands second most successful single to date. The video features a TV talk show host, who is similar to Jeremy Kyle, called Patrick Chase, played by Glenn Carter. I have included the music video below.
As a band defined by the genres of drum and bass and dance, there are certain genre characteristics that would be expected to be found in other videos conforming to the same category. In this case, there are multiple shots of the actor playing ‘Patrick Chase’ doing drugs within the music video. This is associated with the genre drum and bass and dance as people who listen to this type of music are stereotyped to be drug users. The use of drugs is also used within other Chase and Status music videos such as ‘flashing lights’ therefore, this portrays that it is a common theme associated within this genre and the band. Also, drinking is another common theme associated in the music video which conforms to the genre of the music video. This is because, festivals such as Creamfields and Bestival are associated with the stereotypical ‘ravers’ who attend for this particular music genre. These people are stereotyped to get drunk and “feel the music”. Chase and status look at showing controversial contentious issues such as drugs and sex and violence. To help empathize the issues, in the music video low key lighting is used to create drama and to further empathize the issues to the audience. Shadows are also shown within the music video to show how Patrick chase is hiding and does not want his bad reputation to be seen.
Relationship between visual and lyrics.
As Goodwin states there should be a relationship between the visual and the lyrics throughout the music video. The visuals and lyrics to this particular music video both illustrate and amplify the song’s overall meaning in different ways. Such lyrics such as ‘let you go’ ‘There’s nowhere to run’ ‘things have got to change’ all link as they create a sense of hopelessness. The visuals link to the lyrics as on the line ‘Let you go’ Patrick chase, the Main character in the music video is letting himself go too far and In the wrong way as there Is a close up shot of him doing a line of drugs. In addition, in the music video when ‘Let you go’ is repeated a fast Montage of clips are presented. This includes close up shots of his face drunk, close up shots of sick on his suit and a long shot at a high angle of him dancing drunk in the street. These shots all portray the same message that he is just as low as the people who go onto his helpline show thus, portraying the irony throughout the music video. Also, the high angle implies how people are looking down on Patrick Chases choices as he has made bad life decisions which, overall shows how he has let himself go.
Relationship between the visual and music.
The relationship between the visual and music varies throughout the music video. At the start, the tempo of the music is slow, followed by a slow introduction of the Patrick Chase show as it is setting the scene and starting to show the audience the story behind the music video. As the music video goes on and the story reveals more information, the audience find out that the TV host who helps people with issues relating to drugs and family and drink, actually does drugs himself and binge drinks and is addicted to sex. As this is very ironic the tempo picks up to emphasise the irony behind this, the shots become shorter and the cuts become closer together to show the impact of the bad choices he’s made that are effecting his life. Towards the end of the music video where the tempo is at its quickest and the bass has dropped, a fast montage is used to portray all the things that Patrick Chase has done wrong which has affected him. This includes fast inter cuts of different shots making the pace of the video very fast which portrays a sense of panic and how his life has spiralled out of control.
Though there are not necessarily any pan or tracking shots that depict a voyeuristic treatment of the female body, the video does include a notion of sex in the music video, which would conform to Laura Malveys theory of the male gaze. Towards the end of the music video, Patrick Chase is seen to be having sex with a woman who is revealing a lot of flesh. This is extremely regular in dance and drum and bass as women are seen to be flaunting themselves and dressed in very little clothes or nothing in the bid for sex appeal, simply because it sells well and the music video gets more views. The music video also portrays how we are looking at the woman though a man’s perspective which also conforms to Laura Malveys theory.
focus on artist.
Goodwin states that in music videos there should be a focus on the band (brand recognition). In the particular video I have analysed, the band does not star in the video, which therefore subverts Goodwins theory. As the band does not star in their music video, this could portray how the band focuses more on the actual music and the message behind the music rather than branding the band. However, Plan B who is associated with the genres Hip-hop, drum and bass and grime features in the music video as he has a cameo role. This could portray how the band also focuses on giving other artists recognition. In addition, Plan B also fits in with the genre of chase and statuses music, therefore the audience who are fans of Plan B will also watch the music video to see him feature in it which, overall will increase the views and popularity of the song.
Throughout the music video, there are many direct intertextual references, which relate to the TV programme Jeremy Kyle. The specific shots, shown below, links in with the idea of the show as its set out in the same way Jeremy Kyle presents his show and the characters within the music video look similar to the types of people you see within the actual show. This instantly creates a comedic effect that the audience watching will find funny, as it is a pastiche of the show. However, as the Jeremy Kyle show is biased against drug users, heavy drinkers and cheats, the music video is very contradicting as Patrick chase ( the TV host) himself is a drug user. This then creates a sense of dark humour due to the irony of the music video and shows the deeper message behind the music video which is not to let yourself go the wrong way an take the wrong approach to life.