Here is my shot list for my music video. As the process of making the music video goes on, our shot list may change over time due to trial and error and what is more visually appealing to our audience.
Here is the Storyboard which Lotty and I followed to create our preliminary task. We struggled with certain shots such as the shots filmed within the airport because we was not visiting one therefore, we had to get friends and family to film certain shots for us. Overall, from this we have learnt for the future to choose to film in locations which are realistic to get to.
Washed away is a song by Wlkinson who are a dance/house band. The music video was released on the 18th of April 2017. The video includes Tom butler who is the UK number 1 and world ranked big wave surf champion. The video also includes the festival Boardmasters which Wilkinson performed at in 2016 and met Tom Butler. I have included the music video below.
As an artist defined by the genre Dance/House there are certain genre characteristics that would be expected to be found in similar videos within this genre. In this case, there are multiple shots of Tom Butler the big wave surf champion at Fistral beach in Cornwall, where it is sunny and looks like a holiday break location. This is common to see in this particular genre. This is also seen in the video ‘sweet lies’ by Wilkinson where there are multiple shots of waves and long shots to set the scene of the location. Therefore, this overall portrays that this type of location is a common feature within this genre and artist as it creates connotations of relaxation and peace. Also, comparing the two music videos ‘washed away’ and ‘sweet lies’ it is evident that they have similar shots of waves such as satellite view shots and point of view shots and water based activities. This is a common feature with the artist and could suggest a theme of letting yourself go and enjoying life due to the thrill seeking activities featured within the video. The location of the video is also filmed at Boardmasters festival, which features dance and house artists such as Wilkinson, Chase and Status and Andy C. This links to the genre and the music video as it links to the stereotypical festival ‘raver’ who is very relaxed and has no worries. Also, high key lighting is used the majority of the music video which links to the genre as high key lighting can illustrate and upbeat mood which happens when you listen to dance/house music.
Relationship between the visual and lyrics.
As Goodwin states, there should be a relationship between the visual and the lyrics throughout the music video. The visuals and lyrics to this particular music video both demonstrate and reinforce the song’s overall meaning in different ways. On the particular lyric ‘washed away’, the point of view shot of the wave coming at you suggests its washing all your worries away that is a clear link, which amplifies the overall meaning. This connects to the genre as the fan base who listen to this genre are stereotyped to be de stressed. Panning is used within the music video to help link the visuals and the lyrics together. For example on the line ‘turn down’ towards the end of the music video, the camera pans down and follows the protagonist jumping off a cliff. This can illustrate to the audience the message of taking risks and, to go against the message of calming down. In addition, it links to the people stereotyped to this genre, as they are nonchalant.
Relationship between the visual and the music.
The relationship between the visual and music varies throughout the music video. At the start, the tempo of the music is slow and we are shown a satellite view shot of waves rippling which creates connotations of relaxation and links to the slow tempo of the beat. In addition, the cuts between shots are at a steady pace, which implies calmness. As the music video goes on, and the story of the protagonist reveals more information and the location, the tempo of the music picks up to emphasise how the preparation to go surfing is very thrill seeking and exciting. When the beat drops, there is a long shot of the protagonist surfing on a wave and it is edited in slow motion. This could imply how when you are enjoying life and thrill seeking everything is a blur, you are in your own world, and nothing else matters. However, the shots become shorter which still implies how it is very risky and exhilarating which is linked to this particular genre. After the beat has dropped, the music returns to a slower tempo, which is calmer, we are shown a point of view shot of them driving in a car. This implies to the audience that the adrenalin rush is over.
Although, there are not necessarily any obvious shots that depict a voyeuristic treatment of the female body, the video does include a notion of voyeurism however, it is not a female presenting herself in a voyeuristic way is it a male so, It subverts Laura Malveys Theory of presenting women in a sexual way. At the start of the music video, we see the protagonist who is topless in a swimming pool; this would grab the attention of the women viewers, as it is something they might find attractive. This is something not seen as regularly in Dance/House music as it is usually women in tight revealing clothing or nothing to make the music video sell well and gain more popularity. This music therefore portrays how we are looking at a man through the eyes of a female’s perspective, which subverts Malveys theory.
Focus on the artist.
Goodwin states that in music videos there should be a focus on the band (brand recognition). In the particular video I have analysed, the band does not star in the video, which therefore subverts Goodwins theory. As this subverts Goodwins theory, this could suggest that the band focuses on the message and making the audience who listen happy rather than branding themselves. However, Tom butler features in the music video as the protagonist. This could portray how the band also focuses on giving other people who are not artists but have talents recognition. In addition, as the video was filmed at Boardmasters festival that focuses on skating, surfing and music, the people who attended the festival in 2016 and the people who are interested in these sports will possibly watch the video, which, overall increase the views on the music video.
Throughout the music video, there are some intertextual references, which relate to the festival Boardmasters 2016. The specific shots, shown below, link in with the idea of the festival as it includes surfing, which was part of the festival, which people could watch. This instantly would create memories for the people who attended the festival as they can recall and link. In addition, the audience watching the music video who have not attended the festival could consider going to it next year. Therefore, Wilkinson have promoted the festival to a wider audience through the intertextual references.
One thing when looking at the poster that is evident is that David Guetta has a very specific facial expression which one may infer that he is looking very severe. This could be an indication to us as an audience of just how seriously an artist takes their job and roles as musicians, and desire to make the best quality of work.
There are two different fonts present in this poster too: the first font which depicts the artist and the second font which emphasises the fact of his tour date with more essential information below such as where it is. This ultimately means that the artist stress’s an equal importance of his identity and the release date for his tour. Also, how the writing Is displayed in a red banner helps it to stand out to the audience as it is very eye catching. Also, the red colour creates connotations of risk which is associated with the genre dance/house as the fan base surrounded by this genre are stereotyped to be risk takers. The title of the artist is depicted at the top of the poster in large, bold, white, capitalised letters, meaning that this immediately catches a viewer’s eye. It should be noted that the style of writing is how David Guetta normally presents himself as an artist at festivals, concerts and gigs as that is what is projected behind when he is playing therefore the style of font is very iconic. Furthermore, people appreciate intertextuality and familiarity, so by having this familiar iconic font can make him easily recognisable and it could generate a larger audience to the artists music.
What one may notice about the poster is that there is no location presented within it. The fact that David Guetta is not placed in a setting could portray that he is suggesting you don’t need to be in a fun environment associated with the genre house/dance to enjoy the music.
Looking at the poster, it doesn’t specifically list any hit singles or number one hits on the albums he has produced. Whilst this is a very good method of production, the absence of any number one songs also doesn’t moderate any possible sales. Instead, the artist appears modest as he doesn’t wish to make the most money or use his fame to make the most sales, but instead focuses on ensuring his fans enjoy his music live at concerts, festivals and gigs and have this once in a lifetime experience as that is what is being promoted in this poster.
In small font at the bottom of the poster, there is David Guetta’s website. This useful information allows a viewer to find and research more into the artist and their music. This therefore is promoting himself as an artist as it could possibly widen his target audience.
In the poster we can see that David Guetta’s hair is down which looks wild due to it being very long and that he also has a beard. This could suggest to us as an audience that he ‘lets his hair down’ and relaxes and has a fun approach to life. This is also associated with dance music as the people who listen to it are stereotyped to be carefree and have a relaxed outlook on life. At the bottom of the poster, we see a link to buy tickets to see David Guetta live. Putting this on the poster makes the audience feel as though they have to quickly rush to buy tickets because many others would of seen this link as well. This is a smart and crafty way to increase his fan base, as it is tricking the public into buying tickets for the simple reason of they will be worried they will sell fast.
The poster gives off quite an urban feel. To the left we can see an image of a block of flats. This can symbolise and relate to what Wretch 32 writes his songs about. Also, a lot of the poster looks like it has been spray painted with black, giving off the impression of graffiti. This helps with the urban theme and links with the genre dance/house as graffiti is associated with freedom as you can paint what you like and people who listen to house/dance are stereotyped to be carefree.
Wretch 32 has also promoted himself well using word play. “Wretchrospective” shows that he has not forgot about his success and portrays that he wants to promote himself as well as the new album. This can also be an indication to the audience that he is smart and intelligent due to the play on words.
The mid shot of Wretch 32 on the poster shows himself to be looking to the side. This could suggest how as an artist he does not like all the attention on him and he wants the audience to focus on the music he creates more than him as an artist. Also, on the mid shot of Wretch 32 we can see that religious imagery has been used. On one of his legs there is a cross on a chain which is symbolic. This helps to subvert the stereotype of the audience who listens to dance/house music as they can be associated with drinking, drugs and being rebellious which isn’t a very religious thing to do. Therefore, Wretch 32 is promoting dance/house/pop music as a good thing to people. Also, the mise en scene of the artist is very limited and simplistic which suggests to us as an audience that he is humble.
High key lighting is used on the poster which can suggest a sense of happiness and an upbeat mood which links into the artists music. The colour scheme of white, shades of blue and black also helps to create connotations of contentment as the shades of blue can be associated to summer and having fun.
On the poster, other artists who feature on the album are started in a bold font. For example, chipmunk has been mentioned on the poster, which possibly could increase Wretch 32’s target audience as it might appeal more now to a younger demographic. Also, the release date of the album has been included on the poster, this gives the album a sense of anticipation and therefore would make the audience more excited.
The white bold font in capital letters help it to stand out to an audience and makes it more eye catching. Also, the upper-case lettering also portrays a sense of importance to the poster. Also, how the white writing is written on a black background also helps it to stand out and helps the audience identify the valuable information if they just had a glance at the poster.
Napater is a digital music service where you can share music with one and other. This is displayed in the bottom right hand corner with other disruption companies. Napster is a good digital platform for the artist because Wretch 32 fans can share digitally the song with friends and family which therefore promotes the song and spreads the popularity creating advantages for the artist such as a bigger fan base and a increase in money. In addition, Wretch 32 also has featured his myspace account link on his poster which overall will help him to create a bigger fan base if people search him up on their account and follow him. HMV is a well established distribution company which is well known to the public. Wretch 32 choosing to have his album sold within this distribution company represents to the audience that the album must be of a high quality for it to be allowed to be published within this distribution therefore, it grabs the audiences attention more as they will think its a worthwhile buy due to the quality of shops its sold in. Within the poster, a block of flats are seen in the top left corner which creates a gritty urban feel. stereotypically, young people of a working class status are often seen to be hanging around these types of areas as its easy to vandalise the sides of walls with graffiti and easily get away with mischief. Therefore, Wretch 32 adding these features within his poster draws his target audience in more as its features which they can relate to in there day to day life.