Here is our first cut of our music video we have created to the song “The Heat”
Here is a video i have created based on our music video for ‘The Heat’. Due to this Audience feedback we have decided to edit and change our original idea by adding in a friendship within our video, lip syncing, a faster paced song and faster shots.
We decided to change our song from Ralph Felix ‘The Heat’ to MNEK featuring Zara Larsson Never Forget You (Pyrodox Remix) for the following reasons.
- Our shots were too long with the original song.
- we wanted to keep our footage self contained.
- The original song was to slow paced and we wanted to create a more upbeat feel.
- we felt another song would allow us to use a better range of editing.
- we wanted to include lip syncing and we felt this song had a good balance for our original shots and lip syncing.
- We thought we had more scope to explore wider and more relevant themes.
- we were inspired by I got you by Duke Dumont and wanted the audience to feel more immersed with the music video.
When creating the poster, one thing we wanted to do was to make sure it was eye catching and colourful as that is a key convention of dance music posters. When searching for inspiration, one poster i came across which gave me an idea was this.
This poster helped me and my partner to come up with the idea of our text exploding from paint. We wanted the text to look like it was coming out with the paint however, we did not know how to do
this. Therefore, we watched a youtube tutorial on how to create a powder blast text effect. This is the video that we used- https://www.youtube.com/watch?v=8TytlP7ObLA&t=483s
After watching the tutorial and using adobe photoshop, this is what we created when exploring how we can make it look effective.
On the 9th of February, i decided to teach myself some new skills using adobe photoshop (a software i was not aware of). I came across this software when i was watching youtube videos on how to add photos within your text. After making the discovery that you could do this on adobe photoshop, i downloaded it on my laptop so i could explore and play around with the software. I thought it would be a good idea to layer my own photos i took from the festival i attended within the text for the Digipaks. Therefore, i found a clear tutorial i could follow to do so. I have attached a video which demonstrates how i used the skills i learnt to layer the photos within text.
Today myself and Lotty worked on the beginning of our music video so, we had to bring in the camera we filmed on to upload the footage to the macs through the SD card. The shots needed to be looked over first so we could choose the ones of best quality. After doing this, we cut the shots down to match the beat of the music so it did not effect the other shots. In addition to this we also decided to make the beginning of our music video black and white to show a distinct difference to the present day and the dream. The filter we decided to use was called ‘silent era’ as we decided it created a sense of nostalgia as she is living in a dream like state and when she falls asleep she is in her reality. It took us a long time to decide the filter to use for the beginning, as there was others such as ‘black and white’ and ‘dreamy’ which were either to dark for the screen or just didn’t fit the message we was trying to portray.
To also help show a difference between the present day and the dream, we played around with the transitions on iMovie and found one called ‘cross zoom’ which worked well to show a clear change so we also added that in.
Here are some photos to show you what we have done in todays lesson.
one aspect we wanted to include within our music video was bright colours, festival attire and clothing you would wear if you was going on holiday. For example, in the photo above we decided for one of our actors to wear bright pink trainers as it was eye catching and fitted within the dance genre due to them being brightly coloured. Shoes are also a big part of the dance genre which feature within videos as the people who are stereotyped to listen to dance are associated with owning branded trainers. an example of this is in DJ fresh’s video ‘louder’.
Also, in our music video we wanted to relate it to Godwin’s theory that music videos include a voyeuristic treatment to the audience watching. For this reason, when we filmed the shots in the paradise location, we decided for our actors to wear brightly coloured swim wear.
The props we decided to use all link in with the dance genre. For example, we decided to feature a bright orange tent within the music video because dance music is related to festivals where people will camp and have a fun time therefore the audience can relate more due to the festival environment. Suitcases also featured within our music video as it created connotations of running away. In addition we have the suitcase at the start of the music video which also creates connotations of adventure and exploring. This can be linked to the dance genre as fans are stereotyped to run away from responsibilities and live a care free life.
As we have people who feature within our music video we needed to collect permission forms to say they were happy to feature in the video as without these we would not be able to use any of the footage we filmed with them. Here are the permission forms we made for our actors to fill out so we had evidence of conformation.