Here is our official music video. Due to corrupted files and being unable to save our project to the Mac and upload directly to youtube, we were forced to film our project on our phones using a tripod we set up. However, we found a loop hole. After screen recording all individual parts which glitched, we was then able to put all the clips into iMovie with the music over the top to create a smooth running music video.
When creating our digipak their were certain codes and conventions we needed to follow for the dance genre. For example, dance music digipaks include bold colours, the artists record label, a barcode, a font which is bold and eye catching etc… (check out blog post on codes and conventions for more information.). One theme we have decided to follow was the exploding paint effect. We decided to do this because our digipak and poster would be easily identifiable and it is bold and eye catching to an audience. One thing we felt was important to us was that we also used our own images within the digipaks. For this reason, we decided to layer our own photos within the text on the Digipaks. For example, on the back of the digipak i have used my own photo that i took at a festival of the sunset layered within the tracks on the CD. Other dance artists have used this effect such as Wilkinson on their Digipaks such as AFTERGLOW as their is an image layered within the text. We have decided to make this an ongoing theme within the digipak as its featured in the front, the back and the lettering on the CD.
Here is our official music poster for our song. We decided to go with the exploding paint effect as it displays lots of bright colours and creates connotations of freedom and fun. We have also included logos of different types of social media platforms which our target audience would stereotypically use such as snapchat and instagram. In addition, we have also included tour dates as this is a typical convention of dance music posters. When creating our poster, i decided to use the software adobe photoshop as it allowed me to create effects such as making the text have a lower opacity and i could edit the text to make it look like it was exploding out of the paint. I had to teach myself how to use the software though but that was pretty simple as i just watched youtube tutorials. i decided to use white font as i thought it created a good contrast with all the bright colours and also it helped make the text stand out more as well. This is an important convention for a poster as it needs to be eye catching to your target audience.
Here is a screenshot of our music poster.